All business owners want to get their customers to spend more and increase revenue. ActionCOACH founder, Brad Sugars' concept of "Buying Customers" is a key factor in this. The idea behind "Buying Customers" is that business owners should focus on acquiring customers who are likely to make multiple purchases and spend more money over time. By getting customers to spend more, you can increase revenue and improve the bottom line. In addition, loyal customers who spend more with a business are more likely to refer others and help the business grow. As a result, focusing on getting customers to spend more can achieve long-term success and growth, which is why this is an important goal for many business owners.
