If a business makes it difficult for customers to purchase their products or services, they are likely to look elsewhere. By streamlining the buying process, providing clear information, and building trust with customers, businesses can increase sales and customer loyalty. Furthermore, a positive buying experience can lead to word-of-mouth referrals and repeat business, which can be crucial for long-term success. Therefore, it is important for businesses to focus on making their buying process as easy and efficient as possible.