International sales trainer & keynote speaker, bestselling author and 'King of Sales' Jeffrey Gitomer believes that sales is the lifeblood of business. He argues that sales drive revenue and growth, and that successful salespeople are essential to the success of any organisation. According to Gitomer, sales also provide a valuable service to customers, by helping them find the products and solutions that best meet their needs. Sales is not just about making a transaction, but about building a relationship and creating value for the customer.
